I just got this from Yahoo Sports:

July 11 is shaping up to be a busy night for mixed martial arts enthusiasts.

Affliction will counter-program UFC 100 on the summer date with its third event at a location yet to be determined, according to sources close to the situation.

The card is just under a week from the first anniversary of “Banned,” the clothing company’s initial foray into MMA promotion.

Plans are to air the event to fans on non-premium cable television, although sources could not confirm the broadcast platform. Affliction Entertainment has partnered with Fox Sports Net and HD Net for the undercards of its first two events, so either would be a likely candidate for Affliction 3.

Additionally, WAMMA heavyweight champion Fedor Emelianenko and Josh Barnett are expected to fight on the card, but likely not against each other. According to one source, the cost of the heavily anticipated fight would be too expensive for a non-pay-per-view broadcast. Other sources indicate that Affliction is trying to put together another heavyweight bout, pitting former UFC champion Tim Sylvia against Paul Buentello, though it has not yet been agreed to.

The event is a bold move for the MMA startup, which has seen both of its events shadowed by UFC programming. UFC 100 has long been touted as a special event in the Las Vegas-based promotion’s history, and is scheduled to feature two title bouts – a heavyweight unification bout between Frank Mir and Brock Lesnar and the third title defense of Georges St. Pierre – as well as “The Ultimate Fighter” season nine battle between coaches Dan Henderson and Michael Bisping.

As for speculation that Affliction’s third offering will be it’s grand exit from MMA, all sources close to the promotion are in agreement with Affliction Entertainment COO Michael D. Cohen. The executive told Versus.com blogger Ariel Helwani, “It’s absolutely untrue. … Trump’s Affliction Entertainment is going nowhere except to the top, and the company will continue throughout 2009 and well into 2010.”

Is Affliction CRAZY!!  Do they honestly think that they can compete with UFC 100 and that epic line up?  Additionally, Affliction would have Fedor and Barnett fighting, but not against eachother!!  How lame is that?  What’s the point then?  Everyone wants that fight and that’s the fight that we were told would happen.  If that isn’t going to happen then there is no way in hell people will miss an historical UFC card for Affliction fights that have zero meaning or importance to the MMA world!  I think Affliction is doing themselves a world of hurt if they push this rumor into reality.

Here’s Dana White’s take on Affliction per Sam Caplan:

“How do I feel about them trying to counter-program UFC 100? I love it. I f’ing love it. I love it. I don’t like these guys and I want to see them spend more of their t-shirt money. What they should be worrying about is — they’ve already seen first hand that nobody gives a shit about Affliction MMA — what they need to start worrying about is nobody wants to wear their goofy f’ing clothes anymore either. The fad is over and they better start saving as much of that t-shirt money as they can.”